<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.santogroup.in/blogs/natural-products/feed" rel="self" type="application/rss+xml"/><title>Santo Group - Blog , Natural Products</title><description>Santo Group - Blog , Natural Products</description><link>https://www.santogroup.in/blogs/natural-products</link><lastBuildDate>Thu, 05 Mar 2026 05:45:12 +0530</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Sourcing Strategy: Why Rajasthan’s Arid Climate Produces Potent Spices_copy]]></title><link>https://www.santogroup.in/blogs/post/why-rajasthan-climate-produces-potent-spices</link><description><![CDATA[<img align="left" hspace="5" src="https://www.santogroup.in/images/blogs/Panoramic view of a dry spice farm in Rajasthan under the sun.webp"/>Why do global buyers prefer spices from the Thar Desert? We analyze how Rajasthan's arid climate creates 'water stress,' boosting essential oil content and Diosgenin levels in Fenugreek, while naturally lowering aflatoxin risks.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_QuVXUjK8S1eF2l_PobCIRw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_vY_PqPDuSUSxsemLc1Of9g" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_K1YbR7wTTKytzXTs6e--dQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_yv1c2ycoa0_LTV2-JUzo7A" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_SqwV4PQopVDmzVEuU6Yhhw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_2bKP6EIWcBSElUKJwM_PGQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span></span></p><div><p><span><span style="color:rgb(243, 156, 18);"><b><span></span></b><span><span>Why do global buyers prefer spices from the Thar Desert? We analyze how Rajasthan's arid climate creates 'water stress,' boosting essential oil content and Diosgenin levels in Fenugreek, while naturally lowering aflatoxin risks.</span></span></span><span></span></span><br/></p></div>
<p></p></div></div></div><div data-element-id="elm_BGhL03NB-tucrDryKdUb-w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_ZbhHu7KUw2OkWpg6ZnCJKw" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_ZbhHu7KUw2OkWpg6ZnCJKw"] div.zpspacer { height:25px; } @media (max-width: 768px) { div[data-element-id="elm_ZbhHu7KUw2OkWpg6ZnCJKw"] div.zpspacer { height:calc(25px / 3); } } </style><div class="zpspacer " data-height="25"></div>
</div></div></div><div data-element-id="elm_CnNJ4dZmHYES829O8p8Nng" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_ygyLfNH6h5Htv8_wcIXxPw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_PN_KexhAf12Bqd4pgIiSIw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_PN_KexhAf12Bqd4pgIiSIw"] .zpimage-container figure img { width: 768px !important ; height: 360px !important ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-left zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-roundcorner zpimage-space-none " src="/images/blogs/Panoramic%20view%20of%20a%20dry%20spice%20farm%20in%20Rajasthan%20under%20the%20sun.webp" size="custom" alt="Panoramic view of a dry spice farm in Rajasthan under the sun"/></picture></span></figure></div>
</div><div data-element-id="elm_ijLu6PIVECqzwGexILr3MA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_QEd8aQRTP12QcCuT09IsQg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_nKCPX_iJXOjoLZsbE_p4PQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><code style="font-family:&quot;Zoho Puvi&quot;, serif;"><span style="font-size:18px;color:rgb(0, 0, 0);font-style:italic;"><strong>Executive Summary: Key Takeaways</strong></span></code><br/></h2></div>
<div data-element-id="elm_3aYbiq3gN0c7YyEGV2lB2w" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><ul><li><span style="color:rgb(0, 0, 0);font-style:italic;"><p><b>The Science:</b> &quot;Water stress&quot; in arid climates forces plants to produce more essential oils as a survival mechanism.</p></span></li><li><p><span style="color:rgb(0, 0, 0);"><b>The Result:</b> Spices like Cumin and Fenugreek from Rajasthan test for higher potency and aroma than those from humid regions.</span></p></li><li><p><span style="color:rgb(0, 0, 0);"><b>The Safety:</b> The dry air during harvest naturally minimizes moisture, significantly reducing the risk of aflatoxins and mold—a critical factor for EU and US export standards.</span></p></li></ul></div>
</div><div data-element-id="elm_8pPvVb0yf0dyWteq9IPG9w" data-element-type="divider" class="zpelement zpelem-divider "><style type="text/css"></style><style> [data-element-id="elm_8pPvVb0yf0dyWteq9IPG9w"] .zpdivider-container .zpdivider-common:after, [data-element-id="elm_8pPvVb0yf0dyWteq9IPG9w"] .zpdivider-container .zpdivider-common:before{ border-color:#27AE60 } </style><div class="zpdivider-container zpdivider-line zpdivider-align-center zpdivider-align-mobile-center zpdivider-align-tablet-center zpdivider-width100 zpdivider-line-style-solid "><div class="zpdivider-common"></div>
</div></div><div data-element-id="elm_aIOj9jyJNLO0rYqyrV-g8Q" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><code style="font-family:&quot;Zoho Puvi&quot;, serif;"><span style="font-size:18px;color:rgb(0, 0, 0);"><strong><span><span>The &quot;Stress&quot; Advantage: How Climate Engineering Works</span></span></strong></span></code><br/></h2></div>
<div data-element-id="elm_UqbN3Xl8ux_9xzQJD9Pyrw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p><div><p><span style="color:rgb(0, 0, 0);"><b></b></span></p><div><p><span style="color:rgb(0, 0, 0);">In agriculture, a &quot;happy&quot; plant grows large, but a &quot;stressed&quot; plant grows <i>potent</i>. This is the secret behind the spices of Rajasthan.</span></p><p><span style="color:rgb(0, 0, 0);">The state’s agro-climatic zone is characterized by scorching sun, sandy soil, and scarce water. To survive in this harsh environment, plants concentrate their energy into their reproductive parts—the seeds. This biological defense mechanism triggers the production of <b>secondary metabolites</b>, which are exactly what buyers value: <b>Essential Oils</b> and <b>Active Compounds</b>.</span></p><p><span style="color:rgb(0, 0, 0);">When you buy Cumin (Jeera) or Fennel (Saunf) from lush, water-rich regions, you often get larger seeds with diluted flavor. When you buy from the arid belts of Rajasthan, you get compact seeds packed with intense aroma and flavor.</span></p></div>
<p></p></div><p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p></div>
</div><div data-element-id="elm_Ctubjeys55ZTVEuqTMeuBQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><code style="font-family:&quot;Zoho Puvi&quot;, serif;"><span style="font-size:18px;color:rgb(0, 0, 0);"><strong><span><span>Case Study: Diosgenin Content in Fenugreek (Methi)</span></span></strong></span></code><br/></h2></div>
<div data-element-id="elm_h5lqj3rCVx9y8zF7pfgJQA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p><div><p><span style="color:rgb(0, 0, 0);"><b></b></span></p><div><p><span style="color:rgb(0, 0, 0);">While Fenugreek is a common spice globally, the varieties grown in the sandy, nitrogen-poor soils of Rajasthan’s <b>Nagaur and Bikaner belts</b> are biologically distinct.</span></p><p><span style="color:rgb(0, 0, 0);">The harsh, dry conditions force the plant to develop harder, more resilient seeds to protect its genetic material. This natural &quot;hardening&quot; results in a significantly higher concentration of <b>Diosgenin</b>—a steroid saponin that is the primary raw material for the pharmaceutical steroid industry and a key driver for nutraceutical buyers seeking blood-sugar regulation properties.</span></p></div>
<p></p></div><p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p></div>
</div><div data-element-id="elm_SdTBpnvlazgTRPbmtwlGbg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><code style="font-family:&quot;Zoho Puvi&quot;, serif;"><span style="font-size:18px;color:rgb(0, 0, 0);font-style:italic;"><span>The Aroma Factor (Sotalolon)</span></span></code><br/></h3></div>
<div data-element-id="elm_QXamjMA43gcfaOapIadTow" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p><div><p><span style="color:rgb(0, 0, 0);">Culinary buyers also prefer Rajasthan Fenugreek for its &quot;Maple Syrup&quot; aroma note. This is caused by the compound <i>Sotalolon</i>. In humid climates, this compound dissipates; in our arid climate, it remains locked inside the seed, delivering a flavor punch that is 2x more potent than fenugreek grown in humid river basins.</span></p></div>
<p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p></div></div><div data-element-id="elm_IW_EEnJEE2CwToLlrngU7Q" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><code style="font-family:&quot;Zoho Puvi&quot;, serif;"><span style="font-size:18px;color:rgb(0, 0, 0);"><strong><span><span><span>Beyond Methi: Cumin &amp; Fennel</span></span></span></strong></span></code><br/></h2></div>
<div data-element-id="elm_7b8LuTzGwDxeHfesDZ002Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p><div><p><span style="color:rgb(0, 0, 0);"><b></b></span></p><div><p><span style="color:rgb(0, 0, 0);">This climatic advantage extends across our entire spice portfolio.</span></p><ul><li><p><span style="color:rgb(0, 0, 0);"><b>Cumin (Jeera):</b> Our region produces seeds with high <b>Volatile Oil (Cuminaldehyde)</b> content, crucial for the perfume and flavor industries.</span></p></li><li><p><span style="color:rgb(0, 0, 0);"><b>Fennel (Saunf):</b> The heat stress concentrates the anethole content, giving our fennel a sweeter, more intense licorice flavor favored by confectionery brands.</span></p></li></ul></div>
<p></p></div><p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p></div>
</div><div data-element-id="elm_LiVZYnqClvX9nYYGPJvGmA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><code style="font-family:&quot;Zoho Puvi&quot;, serif;"><span style="font-size:18px;color:rgb(0, 0, 0);"><strong><span><span><span><span>Conclusion: Sourcing Intelligence</span></span></span></span></strong></span></code><br/></h2></div>
<div data-element-id="elm_Jn-G68DYGWK0FPH4HQG7zg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p><div><p><span style="color:rgb(0, 0, 0);"><b></b></span></p><div><p></p><span style="color:rgb(0, 0, 0);">When you source from Santo Group, you aren't just buying a commodity; you are leveraging the unique terroir of the Thar Desert. We combine this natural advantage with rigorous machine cleaning and Sortex grading to deliver a product that is potent, pure, and export-ready.</span></div><p></p></div><p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p></div>
</div><div data-element-id="elm_SUFsAFw_od95nAzYqCAQ0g" data-element-type="divider" class="zpelement zpelem-divider "><style type="text/css"></style><style> [data-element-id="elm_SUFsAFw_od95nAzYqCAQ0g"] .zpdivider-container .zpdivider-common:after, [data-element-id="elm_SUFsAFw_od95nAzYqCAQ0g"] .zpdivider-container .zpdivider-common:before{ border-color:#27AE60 } </style><div class="zpdivider-container zpdivider-line zpdivider-align-center zpdivider-align-mobile-center zpdivider-align-tablet-center zpdivider-width100 zpdivider-line-style-solid "><div class="zpdivider-common"></div>
</div></div><div data-element-id="elm_nkMvHq4mx_vPjSfk0C5NPg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p><div><p><span style="color:rgb(0, 0, 0);"><b>Looking for High-Potency Spices?&nbsp;</b>Browse our&nbsp;</span><a href="/products/fenugreek-seeds-methi-dana-exporter-wholesale" title="Wholesale Fenugreek Seeds" rel="">F</a><a href="/products/fenugreek-seeds-methi-dana-exporter-wholesale" title="Wholesale Fenugreek Seeds" rel="">enugreek Seeds</a><span style="color:rgb(0, 0, 0);">&nbsp;for our latest batch of Fenugreek or browse <a href="/products" title="Bulk supplier of Oil Seeds, Oils, Spices, Herbs, Pulses, Grains and Millets" rel="">products catalog</a>.</span></p></div><p><span style="font-size:18px;color:rgb(0, 0, 0);"></span></p></div>
</div></div><div data-element-id="elm_aUnGdSQlqyQo-EZEBGr7lg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_dkYCVuXB-b_VonJhWUxR0Q" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_dkYCVuXB-b_VonJhWUxR0Q"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_dkYCVuXB-b_VonJhWUxR0Q"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div></div></div></div></div><div data-element-id="elm_9jaH3ciWt8YsETlxGZE8qA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_JLf8F36Pmz195CWRETXb7A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_6TLyDX7Q6fH4Lu8pcy31ow" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p style="text-align:center;"><span style="color:inherit;"><span style="font-size:18px;">★★★★★</span></span></p></div>
</div></div><div data-element-id="elm_24iQpG0ucWLVA1G8OS31ig" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_SkbyamrNmHjxbCBEzT2eDQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_SkbyamrNmHjxbCBEzT2eDQ"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_SkbyamrNmHjxbCBEzT2eDQ"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 02 Feb 2026 11:15:00 +0530</pubDate></item><item><title><![CDATA[The Inorganic Natural]]></title><link>https://www.santogroup.in/blogs/post/The-Inorganic-Natural</link><description><![CDATA[<img align="left" hspace="5" src="https://www.santogroup.in/images/blogs/inorganic natural.webp"/>Had we grown nothing without chemical fertilizers before this? Just think! Whereas the historical facts also tell us that even during the Harrapan Civilisation, we had large granaries. Our ancestors...]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_QuVXUjK8S1eF2l_PobCIRw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_vY_PqPDuSUSxsemLc1Of9g" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_K1YbR7wTTKytzXTs6e--dQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_FPXjESxbQOCMWz5OwQvyWA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_FPXjESxbQOCMWz5OwQvyWA"] h2.zpheading{ line-height:21px; } </style><h2
 class="zpheading zpheading-align-left " data-editor="true"><span style="font-size:24px;font-family:&quot;Zoho Puvi&quot;, serif;color:rgb(243, 156, 18);">Had we grown nothing without chemical fertilizers before this? Just think! Whereas the historical facts also tell us that even during the Harrapan Civilization, we had large granaries. Our ancestors...</span><br/></h2></div>
</div><div data-element-id="elm_F4dorn9117n6Hwj8GKllDQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_x-E1ehC0x1heAJ03BvL1lQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_x-E1ehC0x1heAJ03BvL1lQ"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_x-E1ehC0x1heAJ03BvL1lQ"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_DanuLnjHvB-wfMIElDZXzQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_4ohkuQ_C8o0gDaVJj9jU-w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_tzRX7nfkDfkxK1_AuerK7A" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_tzRX7nfkDfkxK1_AuerK7A"] .zpimage-container figure img { width: 768px !important ; height: 360px !important ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-left zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-roundcorner zpimage-space-none " src="/images/blogs/inorganic%20natural.webp" size="custom" data-lightbox="true"/></picture></span></figure></div>
</div></div></div><div data-element-id="elm_rc-g3T91V6Zg65mG-ez6Pg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_jtgKM4QS8K4eK--1nSA5oQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_vKTa8frH60eXscwbEBmW7A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><div><div><div><p><span style="font-size:18px;color:rgb(0, 0, 0);">As per FAO, the birth of &quot;modern&quot; Indian fertilizer industry dates back to 1906 when first fertilizer factory opened at Ranipet, Tamil Nadu. The green revolution gave a boost to make the &quot;infertility&quot; fertile, making the soil completely sterile. As we &quot; humans &quot; noticed this when it impacted ourselves, not the soil, adversely. This led to the birth of terms like Organic and Natural, allowing them to play the dirty games like high prices, false advertising claims, etc.</span></p><p><span style="font-size:18px;color:rgb(0, 0, 0);"><br/></span></p><p><span style="font-size:18px;color:rgb(0, 132, 82);">Had we grown nothing without chemical fertilizers before this? Just think! Whereas the historical facts also tell us that even during the Harrapan Civilization, we had large granaries. Our ancestors</span><span style="font-size:18px;color:rgb(0, 0, 0);">&nbsp;used grains for charity and they even save grains for emergency like situations. Then what happened after colonization that our production got reduced and we desperately started using these &quot;modern&quot; fertilizers?</span></p><p><span style="font-size:18px;color:rgb(0, 0, 0);"><br/></span></p><p><span style="font-size:18px;color:rgb(0, 0, 0);">Let me illustrate how we are used to making blunders while making decisions. The Sharbati Wheat variety is cultivated in 40,390 hectares (Area of India: 329 million hectares) (source-&nbsp;<a target="_blank" href="http://sherore.nic.in/">sehore.nic.in</a>) of land mostly in one district of Madhya Pradesh. But it is available easily in various markets in most of the states and even exported to other countries. How?</span></p><p><span style="font-size:18px;color:rgb(0, 0, 0);"><br/></span></p><p></p><div><p style="margin-bottom:25px;"><span style="font-size:18px;color:rgb(0, 0, 0);">Similarly, the availability of organic or natural products is in iota but are claimed to be present everywhere by many.</span></p><p><span style="font-size:18px;color:rgb(0, 0, 0);">Three fronts need to be open to counter this escamotage.</span></p><ol><li><p><span style="font-size:18px;color:rgb(0, 0, 0);">The Farmer Community: Awareness of hazards of chemical fertilizers and benefits of using the inputs produced/generated in farm itself needs to be generated. This will help them not only to save out of pocket expenditure but also to lift their overall living standards.</span></p></li><li><p><span style="font-size:18px;color:rgb(0, 0, 0);">The Business Community: By asking producers/suppliers the origin and technical aspects as mere certification by authorities is not enough. This will strengthen the going concern nature of business by building long term trust with customer satisfaction.</span></p></li><li><p><span style="font-size:18px;color:rgb(0, 0, 0);">The Consumer Community: The ultimate impact bearers can ask the business community about the origin and manufacturing process used to make their choices for better. It will help in the &quot;Eat Right&quot; mission vis-a-vis nation building.</span></p></li></ol></div></div></div></div></div>
</div><div data-element-id="elm_gpyk0-RGYb-fugyy_lAHhQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;"><span style="color:inherit;"><span style="font-size:18px;">★★★★★</span></span></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 16 Nov 2023 11:40:00 +0530</pubDate></item></channel></rss>